Introduction:
Loyalty program banana easy hai, lekin effective loyalty program banana tabhi possible hai jab aap customers ki actual expectations jaante hain. Ye kaam karta hai – customer feedback.
Why Feedback is Crucial for Loyalty Strategies:
- What Rewards They Actually Want: Aapko pata chalega ki discounts chahiye, ya exclusive access?
- Preferred Channels: SMS, email ya in-app notifications – feedback se ye clarity milti hai.
- Engagement Triggers: Konsi cheez se customer dubara aate hain – pricing ya experience?
- Retention Metrics: Feedback se aap churn reasons samajh sakte hain.
Methods to Gather Loyalty-Specific Feedback:
- Post-purchase experience surveys
- Loyalty program opt-out reasons puchhna
- NPS ke through satisfaction score nikalna
- Focus groups aur community feedback
Applying Feedback to Loyalty Programs:
- Tiers redefine karein based on behavior
- Personalized rewards dena start karein
- Loyalty dashboard mein real-time feedback embed karein
Conclusion:
Loyalty build karne ka formula hai – unki suno, unko samjho aur unki needs ke according program design karo.
